{"id":30202,"date":"2026-09-17T13:36:18","date_gmt":"2026-09-17T10:36:18","guid":{"rendered":"https:\/\/cittymall.com\/product\/farmavita-life-color-plus-hair-dye-100ml-4-3\/"},"modified":"2026-09-26T20:35:27","modified_gmt":"2026-09-26T17:35:27","slug":"farmavita-life-color-plus-hair-dye-100ml-4-3","status":"publish","type":"product","link":"https:\/\/eshtrijo.com\/en\/product\/farmavita-life-color-plus-hair-dye-100ml-4-3\/","title":{"rendered":"Farmavita Life Color Plus Hair Dye 100ml &#8211; 4.3"},"content":{"rendered":"<p>FarmaVita Life Color Plus Permanent Hair Color (100ml) with Excelsa HP Technology<\/p>\n<p>Deep repair and maximum protection for superior color results.<br \/>\nIt contains low-molecular-weight peptides extracted via gentle enzymatic hydrolysis from the protein-rich fruit of the *Bertholletia excelsa* tree. Their small molecular size allows them to penetrate deep into the hair strands and bond firmly with hair proteins, helping to rebuild and strengthen the hair from within. It also features a special anti-irritant molecule that forms a protective barrier for the scalp and hair during application.   <\/p>\n<p>Specifications:<br \/>\n\u2022 Excelsa HP technology for deep internal repair<br \/>\n\u2022 100% grey hair coverage<br \/>\n\u2022 Vibrant, fade-resistant, long-lasting color<br \/>\n\u2022 Deep, long-lasting hydration<br \/>\n\u2022 Special ingredient that neutralizes ammonia odor<br \/>\n\u2022 100ml tube<\/p>\n<p>Directions for use:<br \/>\n\u2022 Mix 50ml of the hair color with 75ml of developer (20, 30, or 40 volume).<br \/>\n\u2022 Alternatively, mix at a 1:1 ratio with the developer for a more saturated color.<br \/>\n\u2022 For intense lightening, use 100ml of 40-volume developer.<br \/>\n\u2022 Apply the mixture to the hair and leave it on for 30 to 45 minutes.<br \/>\n\u2022 Rinse thoroughly and use a suitable conditioner after coloring.<\/p>\n<p>The professional choice for exceptional color, long-lasting shine, and hair restored from within.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmavita Life Color Plus 100ml featuring Excelsa HP technology. 100% grey hair coverage, delivering long-lasting, vibrant color and deep internal hydration.  <\/p>\n","protected":false},"featured_media":30181,"comment_status":"open","ping_status":"closed","template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[395],"product_cat":[223,217,254],"product_tag":[404,401,403,402],"class_list":["post-30202","product","type-product","status-publish","has-post-thumbnail","product_brand-farmavita","product_cat-all-category","product_cat-beauty-salon-supplies","product_cat-hair-dyes-and-tools","product_tag-excelsa-hp","product_tag-farmavita","product_tag-hair-dye","product_tag-life-color-plus","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product\/30202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/comments?post=30202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/media\/30181"}],"wp:attachment":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/media?parent=30202"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product_brand?post=30202"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product_cat?post=30202"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product_tag?post=30202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}