O Plus Professional Silver Shampoo \u2013 For Blonde, Grey & Bleached Hair
\nO Plus Professional Silver Shampoo is a specialized toning shampoo formulated for blonde, grey, white, platinum, highlighted, and bleached hair. Its purple-toned formula helps neutralize unwanted yellow and brassy tones, keeping light-colored hair looking cooler, brighter, and more vibrant.
\nThe shampoo is designed to help maintain the appearance and stability of blonde and grey hair colors while restoring shine and vitality. Purple pigments work by visually counteracting warm yellow tones that can develop in blonde, bleached, or grey hair over time.
\nEnriched with Keratin and Argan Oil, along with conditioning oils such as Sweet Almond Oil, Coconut Oil, and Macadamia Oil, the formula helps care for hair that may feel dry or stressed after coloring and bleaching. These conditioning ingredients help improve softness, shine, and manageability while supporting healthier-looking hair.
\nKey Benefits:
\nHelps neutralize unwanted yellow and brassy tones.
\nEnhances blonde, silver, grey, white, and platinum shades.
\nIdeal for blonde, grey, highlighted, and bleached hair.
\nHelps maintain a cooler, brighter-looking hair color.
\nHelps restore shine, softness, and vitality.
\nEnriched with Keratin and Argan Oil.
\nContains Sweet Almond, Coconut, and Macadamia oils for additional conditioning.
\nHelps protect the appearance of color-treated hair from dullness.
\nSuitable for professional salon or home hair-care routines.
\nFormula Features:
\nSulphate Free*
\nDimethicone Free
\nSodium Chloride Free
\nParaben Free
\nHow to Use:
\nApply to wet hair and gently massage through the hair until evenly distributed. Allow the shampoo to work for no more than approximately 4 minutes, depending on the desired toning effect, then rinse thoroughly. According to the product directions, it is recommended for use approximately 1\u20132 times per week.
\nBecause this is a pigmented silver\/purple shampoo, avoid leaving it on longer than recommended, especially on very light, porous, or heavily bleached hair.
\nIdeal For:
\nBlonde \u2022 Bleached \u2022 Platinum \u2022 Grey \u2022 White \u2022 Highlighted \u2022 Color-Treated Hair
\nO Plus Professional Silver Shampoo is an excellent choice for maintaining clean, cool blonde and silver tones while helping restore softness, shine, and a fresh, vibrant appearance to color-treated hair.
\n*Based on the claims shown on the product packaging.<\/p>\n","protected":false},"excerpt":{"rendered":"
O Plus Professional Silver Shampoo is a purple toning shampoo designed for blonde, grey, and bleached hair. It helps neutralize unwanted yellow and brassy tones while enhancing brightness and shine. Enriched with keratin and argan oil, it helps leave hair soft, vibrant, and refreshed.<\/p>\n","protected":false},"featured_media":27374,"comment_status":"open","ping_status":"closed","template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[223,266,207],"product_tag":[],"class_list":["post-27373","product","type-product","status-publish","has-post-thumbnail","product_cat-all-category","product_cat-hair-care-tools","product_cat-hair-wig-extensions","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product\/27373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/comments?post=27373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/media\/27374"}],"wp:attachment":[{"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/media?parent=27373"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product_brand?post=27373"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product_cat?post=27373"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/eshtrijo.com\/en\/wp-json\/wp\/v2\/product_tag?post=27373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}